Updowncommunication is born from the ideas and projects of Close Corporation composed of young professionals. This patented system works by directly transporting advertising and audiovisual images into a digital, plasma/Lcd monitor inside the elevator cabin and controlled using the Internet. Elevators are situated in prestigious places such as cruise ships, airports, trade fairs, commercial centers, skyscrapers, places which see a large flow of people. Updowncommunication is a useful and innovative system. It is the answer to the communication era of the new millenium. This innovative technology will affect mass media on a global level. It will offer companies an opportunity to advertise and promote their trademark, services, and products. Our system is useful at world level and in all sectors, including big fashion groups and the clothing industry, producers of jewellery, perfumes, cars, HI-FI, mobile phone companies, producers of computers and high tech, the pharmaceutical industry, fashion and casting agencies.